Martin
03-03-2009, 05:37 PM
http://www.internetcp.com/gallery/data/500/Evora_display.jpg
Lotus Press Release
March 03, 2009
With class leading driving dynamics, fuel economy and emissions of just 205 g/km of CO2, the new Lotus Evora raises the bar for world class high performing sportscars.
The first all-new Lotus since the iconic Elise roadster made its debut in 1995, the Evora enters the sports car market as the world’s only production mid-engined 2+2. The Evora provides a tremendously rewarding driving experience: the mid-engined layout gives exceptional agility and the Lotus engineered suspension ensures incredible ride and handling. Powered by a Lotus-tuned 3.5-litre V6 engine producing 280 PS, and weighing just 1350 kg (prototype specification)*, the Evora delivers an exhilarating experience true to the Lotus DNA characteristics.
With the zero to 100 km/h sprint taking place in just over 5 seconds, a top speed of over 260 km/h (prototype specification)* and an Official European Combined Cycle fuel economy just 8.7 litres / 100 km and emissions of just 205 g/km CO2 the Evora stays true to the ethos of performance through light weight. The other economy figures are equally impressive with Official European Urban Cycle of 12.4 litres / 100 km and 6.5 litres / 100 km for the Official European Extra Urban Cycle all combined with exceptional ride and handling.
Because one of the roles of the Evora is to attract new lifestyle customers, as well as performance aficionado’s to the Lotus brand, the Evora offers a more refined ownership experience than Lotus’ existing smaller four cylinder models. Its elegantly styled cabin is beautifully trimmed and its equipment list includes contemporary features such as an advanced touchscreen multi-media system and electric power-fold door mirrors. Careful attention has also been paid to its ease of use. with wider, taller door apertures, narrower sills and higher seating position making getting in and out of the cabin a less athletic undertaking than it is in Lotus’ smaller sports cars (Elise, Exige, Europa and 2-Eleven), whilst the design of the cabin itself will accommodate two 99th percentile (6ft 5in tall) American males in the front seats.
The ‘convenience factor’ of the Evora extends to all areas of the car. For instance, beneath the skin the entire front-end structure is a high tech aluminium “sacrificial” modular unit, with bolt on attachment to the main extruded aluminium tub. This modular unit is not only designed to deform for maximum safety, and to make the production assembly process more efficient, but also to reduce repair costs in the event of a frontal impact.
The Evora has been designed with global automotive regulations in mind, and future derivatives are planned, these including amongst others, a convertible at a later stage of the six year lifecycle span.
The Evora will be hand crafted and built on a dedicated new assembly line within Lotus’ advanced manufacturing facility at Hethel in the East of England; capacity limitations will restrict production to less than 2000 cars a year, thus ensuring this dynamic new sports car’s rarity and exclusivity.
Mike Kimberley, CEO of Group Lotus plc, has this to say about the exciting new model: “The Evora is the biggest “milestone” Lotus has achieved since the Elise was born 13 years ago and is the start of our bold five year strategic business plan. A plan which includes the introduction of three new cars and advanced new technologies to many more markets around the world. The Evora also represents Lotus core values of performance through light weight and efficiency, proving that you can have performance, fuel economy, elegant design and practicality all in a class leading mid-engine 2+2 sportscar, whilst also meeting all global safety and homologation standards”
Mike Kimberley continues, “Looking to the future, we will continue to research, develop and produce lighter, more efficient vehicles which are linked to our extensive and well-regarded work on all aspects of future fuels, alternative engines and electric and hybrid vehicle propulsion system solutions. We all have an environmental responsibility to future generations and the Evora is another example where Lotus is seen to make significant steps towards improving the efficiency and sustainability of the motorcar, helping ‘UK Ltd’ to the forefront of high technology in the motor industry.”
THE EVORA IN DETAIL
Style or function? Have both…
Designed in-house by Lotus Design, the sleek and athletic form uses fluid forms and crisp surfaces to communicate velocity, agility and sophistication. Low and wide with modern cab forward proportions, muscular rear haunches and function optimised hip air intakes shows this is clearly a serious mid engined sportscar that skilfully hides the practicality of its two plus two accommodation.
Russell Carr, Head of Lotus Design, led the Evora’s design team with Steven Crijns, Design Manager responsible for the exterior and Anthony Bushell, Senior Designer, responsible for the interior.
“A cornerstone of the design's success was working closely with the technical team and board to develop a package that allowed us to get the proportions correct,” says Head of Design Russell Carr, “The asymmetric wheel sizes, the short rear overhang, long front overhang and cab forward visor screen all contribute to giving the car visual movement and an agile stance. This is incredibly important to us because we want the car's aesthetics to communicate its driving characteristics"
Lotus products have always embodied a perfect balance between form and function and the Evora successfully continues this heritage. “We never lost sight of the fact that, although this car must provide real world useability, sportscars are emotional purchases and that you have to seduce the customer through beguiling looks and exotic persona. We are, therefore, very proud that we have been able to use technical and user functionality to positively drive the design in key areas and create some of the car’s most distinctive features”, says Carr.
Ingress and egress, for example, dictated a minimal “step-over” to get into the Evora. We simply cut away the surface under the door and created a unique and dramatic piece of sculpture that enhances the stance of the car as well as its usability.
Elsewhere, aerodynamic considerations for drag, down force and cooling had significant but positive influence on the overall form and details such as air intakes. A desire to create balanced down force that increases cornering performance led to the adoption of the Lotus “signature” top exit radiator vent, race car inspired diffuser and “floating rear wing”. Drag limitation, drove the dramatic tear-dropped cabin layout and the curvaceous plan view has given the car a more muscular rear shoulder and conveys a level of sophistication appropriate to this market segment. “We believe that our designs should be honest as well as dramatic and so we are really pleased with the fact that these iconic features all do a real job” says Steven Crijns, Design Manager.
This inherent understanding of the relationship between the technical and the aesthetic paid dividends the first time a full-scale model of the Evora was windtunnel tested – only minimal adjustments were required to the car’s aerodynamic package to meet the targets for downforce and stability.
Steve Crijns continued, “Overall the design language shows a clear DNA link with its Lotus siblings, whilst establishing its own distinctive and contemporary theme. The undulating shoulder line is brilliantly mirrored in the lower part of the bodyside by the cut -away sill that creates a torseau-like muscularity.”
“The front three-quarter view is really powerful” Russell Carr continues, “Your eye is drawn effortlessly, from our signature oval mouth, rearward by fluid surfaces and fast lines that create a sense of speed even when the car is stationary. From this angle you can also see how dramatically the visor screen sweeps around the teardrop form of the cabin and the gently waisted plan shape perfectly accentuates the muscularity of the rear fender. This is unmistakeably mid engined language and the Evora is unmistakeably Lotus.”
The view from the rear three-quarters is just as striking. The tapered cabin, diffuser, floating wing, centrally mounted twin tailpipes and distinctive engine bay vents all combine to create a completely unique look.
Moving right inside…
The design language of the interior reflects that of the exterior – simple, fluid surfaces, soft forms and crisp feature lines wrap around the cabin cosseting the occupants. Unlike recent Lotus products that use a race car inspired, technical minimalism, the Evora employs a softer approach that utilises premium quality materials and finishes to create a contemporary but luxurious ambience that is unique to Lotus products, an elegance in its simplest form.
It is, according to Russell Carr, “A huge departure from what people might expect based on Lotus’ recent past. The CEO wanted the Evora’s cabin to feel very special and to be surprising as well as sporty. Precision engineered metal inserts and quality edge-lit switches are brilliantly juxtaposed against soft hand-stitched leather surfaces to give a modern interior with a classic twist.”
Russell Carr continues, “The flat bottomed steering wheel, figure hugging sports seats, contemporary instrumentation and ergonomically positioned controls provide an intuitive environment that instantly forms a connection between driver and car ensuring that it becomes an extension of his or her body.“
Anthony Bushell, Senior Designer, explained about the choice of materials in the Evora’s interior, “’Tactile’ quality is incredibly important within this segment so in the Evora interior we use honest premium materials. Much of the switchgear is bespoke, and every metallic component is, actually, metal.”
For the Premium Pack focused courtesy lighting is used throughout the interior, giving a spectacular illuminated feel to the sculpture design features of the cabin. The extensive use of handcrafted, premium leather differentiates the Evora from other Lotus products and such is its importance to the character of the car that an entire new trim shop has been built at the Lotus Headquarters in the UK, dedicated to its production.
Even the entry level versions of the Evora will feature leather seats together with, upper door trim panels and facia upholstered in leather, but it is expected that most customers will opt for the full hide treatment and accent lighting available in the Premium Pack. Along with a range of four leather colours available in the Premium Pack, customers will have the opportunity to personalise their Evora with a wide range of paints in the Metallic, Lifestyle and Premium pallets.
Lotus Press Release
March 03, 2009
With class leading driving dynamics, fuel economy and emissions of just 205 g/km of CO2, the new Lotus Evora raises the bar for world class high performing sportscars.
The first all-new Lotus since the iconic Elise roadster made its debut in 1995, the Evora enters the sports car market as the world’s only production mid-engined 2+2. The Evora provides a tremendously rewarding driving experience: the mid-engined layout gives exceptional agility and the Lotus engineered suspension ensures incredible ride and handling. Powered by a Lotus-tuned 3.5-litre V6 engine producing 280 PS, and weighing just 1350 kg (prototype specification)*, the Evora delivers an exhilarating experience true to the Lotus DNA characteristics.
With the zero to 100 km/h sprint taking place in just over 5 seconds, a top speed of over 260 km/h (prototype specification)* and an Official European Combined Cycle fuel economy just 8.7 litres / 100 km and emissions of just 205 g/km CO2 the Evora stays true to the ethos of performance through light weight. The other economy figures are equally impressive with Official European Urban Cycle of 12.4 litres / 100 km and 6.5 litres / 100 km for the Official European Extra Urban Cycle all combined with exceptional ride and handling.
Because one of the roles of the Evora is to attract new lifestyle customers, as well as performance aficionado’s to the Lotus brand, the Evora offers a more refined ownership experience than Lotus’ existing smaller four cylinder models. Its elegantly styled cabin is beautifully trimmed and its equipment list includes contemporary features such as an advanced touchscreen multi-media system and electric power-fold door mirrors. Careful attention has also been paid to its ease of use. with wider, taller door apertures, narrower sills and higher seating position making getting in and out of the cabin a less athletic undertaking than it is in Lotus’ smaller sports cars (Elise, Exige, Europa and 2-Eleven), whilst the design of the cabin itself will accommodate two 99th percentile (6ft 5in tall) American males in the front seats.
The ‘convenience factor’ of the Evora extends to all areas of the car. For instance, beneath the skin the entire front-end structure is a high tech aluminium “sacrificial” modular unit, with bolt on attachment to the main extruded aluminium tub. This modular unit is not only designed to deform for maximum safety, and to make the production assembly process more efficient, but also to reduce repair costs in the event of a frontal impact.
The Evora has been designed with global automotive regulations in mind, and future derivatives are planned, these including amongst others, a convertible at a later stage of the six year lifecycle span.
The Evora will be hand crafted and built on a dedicated new assembly line within Lotus’ advanced manufacturing facility at Hethel in the East of England; capacity limitations will restrict production to less than 2000 cars a year, thus ensuring this dynamic new sports car’s rarity and exclusivity.
Mike Kimberley, CEO of Group Lotus plc, has this to say about the exciting new model: “The Evora is the biggest “milestone” Lotus has achieved since the Elise was born 13 years ago and is the start of our bold five year strategic business plan. A plan which includes the introduction of three new cars and advanced new technologies to many more markets around the world. The Evora also represents Lotus core values of performance through light weight and efficiency, proving that you can have performance, fuel economy, elegant design and practicality all in a class leading mid-engine 2+2 sportscar, whilst also meeting all global safety and homologation standards”
Mike Kimberley continues, “Looking to the future, we will continue to research, develop and produce lighter, more efficient vehicles which are linked to our extensive and well-regarded work on all aspects of future fuels, alternative engines and electric and hybrid vehicle propulsion system solutions. We all have an environmental responsibility to future generations and the Evora is another example where Lotus is seen to make significant steps towards improving the efficiency and sustainability of the motorcar, helping ‘UK Ltd’ to the forefront of high technology in the motor industry.”
THE EVORA IN DETAIL
Style or function? Have both…
Designed in-house by Lotus Design, the sleek and athletic form uses fluid forms and crisp surfaces to communicate velocity, agility and sophistication. Low and wide with modern cab forward proportions, muscular rear haunches and function optimised hip air intakes shows this is clearly a serious mid engined sportscar that skilfully hides the practicality of its two plus two accommodation.
Russell Carr, Head of Lotus Design, led the Evora’s design team with Steven Crijns, Design Manager responsible for the exterior and Anthony Bushell, Senior Designer, responsible for the interior.
“A cornerstone of the design's success was working closely with the technical team and board to develop a package that allowed us to get the proportions correct,” says Head of Design Russell Carr, “The asymmetric wheel sizes, the short rear overhang, long front overhang and cab forward visor screen all contribute to giving the car visual movement and an agile stance. This is incredibly important to us because we want the car's aesthetics to communicate its driving characteristics"
Lotus products have always embodied a perfect balance between form and function and the Evora successfully continues this heritage. “We never lost sight of the fact that, although this car must provide real world useability, sportscars are emotional purchases and that you have to seduce the customer through beguiling looks and exotic persona. We are, therefore, very proud that we have been able to use technical and user functionality to positively drive the design in key areas and create some of the car’s most distinctive features”, says Carr.
Ingress and egress, for example, dictated a minimal “step-over” to get into the Evora. We simply cut away the surface under the door and created a unique and dramatic piece of sculpture that enhances the stance of the car as well as its usability.
Elsewhere, aerodynamic considerations for drag, down force and cooling had significant but positive influence on the overall form and details such as air intakes. A desire to create balanced down force that increases cornering performance led to the adoption of the Lotus “signature” top exit radiator vent, race car inspired diffuser and “floating rear wing”. Drag limitation, drove the dramatic tear-dropped cabin layout and the curvaceous plan view has given the car a more muscular rear shoulder and conveys a level of sophistication appropriate to this market segment. “We believe that our designs should be honest as well as dramatic and so we are really pleased with the fact that these iconic features all do a real job” says Steven Crijns, Design Manager.
This inherent understanding of the relationship between the technical and the aesthetic paid dividends the first time a full-scale model of the Evora was windtunnel tested – only minimal adjustments were required to the car’s aerodynamic package to meet the targets for downforce and stability.
Steve Crijns continued, “Overall the design language shows a clear DNA link with its Lotus siblings, whilst establishing its own distinctive and contemporary theme. The undulating shoulder line is brilliantly mirrored in the lower part of the bodyside by the cut -away sill that creates a torseau-like muscularity.”
“The front three-quarter view is really powerful” Russell Carr continues, “Your eye is drawn effortlessly, from our signature oval mouth, rearward by fluid surfaces and fast lines that create a sense of speed even when the car is stationary. From this angle you can also see how dramatically the visor screen sweeps around the teardrop form of the cabin and the gently waisted plan shape perfectly accentuates the muscularity of the rear fender. This is unmistakeably mid engined language and the Evora is unmistakeably Lotus.”
The view from the rear three-quarters is just as striking. The tapered cabin, diffuser, floating wing, centrally mounted twin tailpipes and distinctive engine bay vents all combine to create a completely unique look.
Moving right inside…
The design language of the interior reflects that of the exterior – simple, fluid surfaces, soft forms and crisp feature lines wrap around the cabin cosseting the occupants. Unlike recent Lotus products that use a race car inspired, technical minimalism, the Evora employs a softer approach that utilises premium quality materials and finishes to create a contemporary but luxurious ambience that is unique to Lotus products, an elegance in its simplest form.
It is, according to Russell Carr, “A huge departure from what people might expect based on Lotus’ recent past. The CEO wanted the Evora’s cabin to feel very special and to be surprising as well as sporty. Precision engineered metal inserts and quality edge-lit switches are brilliantly juxtaposed against soft hand-stitched leather surfaces to give a modern interior with a classic twist.”
Russell Carr continues, “The flat bottomed steering wheel, figure hugging sports seats, contemporary instrumentation and ergonomically positioned controls provide an intuitive environment that instantly forms a connection between driver and car ensuring that it becomes an extension of his or her body.“
Anthony Bushell, Senior Designer, explained about the choice of materials in the Evora’s interior, “’Tactile’ quality is incredibly important within this segment so in the Evora interior we use honest premium materials. Much of the switchgear is bespoke, and every metallic component is, actually, metal.”
For the Premium Pack focused courtesy lighting is used throughout the interior, giving a spectacular illuminated feel to the sculpture design features of the cabin. The extensive use of handcrafted, premium leather differentiates the Evora from other Lotus products and such is its importance to the character of the car that an entire new trim shop has been built at the Lotus Headquarters in the UK, dedicated to its production.
Even the entry level versions of the Evora will feature leather seats together with, upper door trim panels and facia upholstered in leather, but it is expected that most customers will opt for the full hide treatment and accent lighting available in the Premium Pack. Along with a range of four leather colours available in the Premium Pack, customers will have the opportunity to personalise their Evora with a wide range of paints in the Metallic, Lifestyle and Premium pallets.