‘Ethos ’ – it looks like the company has settled on the name ‘Ethos’

[joeyoesprit]

Has anyone seen this thread?
http://www.pistonheads.com/news/default.asp?storyId=17783

After much speculation as to what Lotus is going to call its new £45,000 GT model – codenamed ‘Eagle’ – it looks like the company has settled on the name ‘Ethos’.

The Hethel firm has trademarked the name ‘Ethos’ in the US as of March 8 2008, and it is registered as a vehicle.

JoeyO
2001 Esprit V8

[Brian Skeoch]

cool.

[GregWO]

i like it.:thumbup:

[WayneB]

I like that name:)

Hope it looks better than the Pininfarina Ethos though.

http://www.carstyling.ru/resources/studio/92pininfarina_ethos.jpg

[Martin]

The link doesn't work now.
Was that my only chance?!!!

[jimmybondi]

I like that name:)

Hope it looks better than the Pininfarina Ethos though.

http://www.carstyling.ru/resources/studio/92pininfarina_ethos.jpg

Reminds me of
http://digitalblueglobal.files.wordpress.com/2007/06/kermit.jpg
Kermit the frog.

[Autocross7]

Over all the posted photo of the Pininfarina car is not bad IMO. It needs some additional finnishers, but it looks a bit better that the Saleen posted on the other thread...

The Pininfarina Ethos needs better shaped head lamps, a much better shape on the side intakes, and a more defined grill area... and def. a different color! But then again, I'd get a KERMIT tag and have a ball! :steeringwheel:


Cameron

[Martin]

Tried the link and it works this time. Yeah, I do like the name.
We even use that term in our website at Tafel Racing.

http://www.tafelracing.com/index.php/About-Us/

[WayneB]

Ethos.

The disposition, character or fundamental values peculiar to a specific person, culture or movement.

[Brian Skeoch]

I am just glad they didnt chose Eagle... I love the name but Gurney would have been calling his law team.

Etho's, its an okay name...

[BCST]

Ethos it is

[WayneB]

Of course the information about the Lotus registration of the Ethos name is posted on Pistonheads which can be a mine of mis-information at the best of times......:001_unsure:

The poster is a bloke called Oli S, this is the picture from his profile.:blink:

Early April 1 joke?

http://www.pistonheads.com/pics/members/95676-car.jpg

[Martin]

I bet that hair-do required a lot of upkeep.

[Brian Skeoch]

he looks like th elead singer of the band " Air Supply "

[WayneB]

http://www.cachebeauty.com/afro_pik_black.jpg

[Kylie]

Of course the information about the Lotus registration of the Ethos name is posted on Pistonheads which can be a mine of mis-information at the best of times......:001_unsure:

The poster is a bloke called Oli S, this is the picture from his profile.:blink:

Early April 1 joke?

http://www.pistonheads.com/pics/members/95676-car.jpg


That is a fine looking mullet!! And a perm most ladies would envy.....of that era!! :lol:

[Kylie]

Ethos – Looked up in outlook in my email says: ethos (noun)

the fundamental and distinctive character of a group, social context, or period of time, typically expressed in attitudes, habits, and beliefs

culture, philosophy, nation

:001_unsure: :confused:

Mind you it does fit in with Elan, Esprit, Elise, Exige, Europa all these names are kind of Mmmmm will lets just say ill keep my humble opinions to myself :yawn:

[mario]

A new name for an all new lotus.....the first Lotus V6.....the first Lotus 2+2 mid engine..........Elan+2 Elite Excel Eclat were front engined

[WayneB]

Kylie, your a regular on P*stonh*ads, do you know the guy with the big hair, Oli S?:huh:

:punk::punk::punk::punk::punk::punk::punk::punk::p unk:

[Autocross7]

That is a fine looking mullet!! And a perm most ladies would envy.....of that era!! :lol:

What do mean? This was taken a couple weeks ago...:lol:


Cameron

[Kylie]

Kylie, your a regular on P*stonh*ads, do you know the guy with the big hair, Oli S?:huh:



Haha! no I dont know of him. I just check in on the Esprit and the NZ part as they do meets and that sort of thing hence why I post sometimes to hook up with fellow Lotus owners :)

Go on Wayne post up a pic of your mullet I know you want to. Cameron?? Ill post Simons if you want to see it??:lol:

[WayneB]

Kylie, I will post a pic of my barnett when I spend some time on it and get it couffed up just right.:p

http://www.youtube.com/watch?v=Hy5iQubfV5s

http://www.montag.it/comida/img/leningrad_cowboys.jpg

[Kylie]

:clapping5365::margesimpson: You got to love those lids haha!!

[Mark B.]

A new name for an all new lotus.....the first Lotus V6.....the first Lotus 2+2 mid engine..........Elan+2 Elite Excel Eclat were front engined

And with a 3.5 litre engine producing 350bhp! It's bound to have great performance and handling. Just hope it looks good.

[Kimbers]

300bhp.

The engine is chip-able but the emissions get a bit out of control. Watch for future models though.

[Mark B.]

Ah, 300 then, still very respectible. Isn't it the Toyota GR unit?

[WayneB]

I thought we were discussing our hair?

Isnt it the 3.0 engine the car has not the 3.5?

The GR engine is fitted to the Lexus GS350 model over here (I think in europe too) and is rated by them at 303 hp. Got all the good stuff like VVT and 4 valves a cylinder etc.

http://www.lexus-europe.com/range/gs/key-features/engine/engine-v6-engine.aspx

I presume its going to be transverse mounted and will use a Toyota sourced transmission of some sort?

Toyota have have suitable 6 speed manual and 6 speed automatics .

I think they used to use that engine in the FWD Toyota Camry over here.

[Martin]

It's funny, when I think of a regular car; I think of a Toyota. When I think of something entirely unique, I think of Lotus. But now it's an offspring of the two.
Don't get me wrong, I think Lotus is making a great move by using the best equipment bang for buck wise, but it just doesn't have the same excitement to it. :yawn:

[Kimbers]

Ah, but Lotus's have used quite a few Toyota parts since the early 80's. My 93 S4, for example has Toyota Lights, Brakes and many other bits.

The later Elise/Exige has alot of Toyota bits.

It's not the bits, it's what Lotus do with them, how they adjust them and what they are in.

For example, the Lexus engine feels great in a 2+ ton GS, as Wayne says, at 8 odd seconds 0-60, with an Auto engine. But attach it to a car that weighs half as much, put a lightweight manual box on it and Lotus handling an it turns into a sub 5 second rocket that makes you go Yeeeehaaaaa!:cowboy:

[WayneB]

Toyota stuff is bulletproof, my friend Don's family has all Toyota vehicles as daily drivers and nothing ever goes wrong with them.

Which is a good thing as it gives him lots of time to fiddle with the British cars he owns that do (1964 Etype FHC, 1988 V12 Vanden plas, 1965 MGB)

The only drawback to owning totally relyable cars is you dont develop an affinity towards them as they never need any of your mechanical skills to make them function properly.

If all the cars in the world were like that, forums like this would cease to exist as we wouldnt have anything interesting to talk about I guess.:no:

http://www.justhungry.com/images/fridge-2.jpg

[eurosport]

Toyota stuff is bulletproof, my friend Don's family has all Toyota vehicles as daily drivers and nothing ever goes wrong with them.

I'm not sure I can get used to the thought of a Lotus with 150,000 miles, tho' :)
:steeringwheel:

Eric

[WayneB]

I wonder if Lotus will use a Toyota powerplant in the Esprit?:huh:

http://z.about.com/d/trucks/1/0/j/m/07_Tundra_Double-Cab_29.jpg

[Martin]

I wonder what the Esprit's towing capacity will be?

[dpr59]

I'm not sure I can get used to the thought of a Lotus with 150,000 miles, tho' :)
:steeringwheel:

Eric

I've got 170K on mine.

During the late 90s' someone was knocking in >25K miles a year for a few years.
http://homepage.ntlworld.com/dpryder/Pictures/LotusMilage.xls

[WayneB]

I wonder what the Esprit's towing capacity will be?

At least as much as a Tundra truck.(I only used that image as its hard to find a good picture of a Toyota V8):lol:

[BCST]

Some new pics of the upcoming Lotus Ethos. I know i am very Lotus biased but I really think I am going to like this car and think it will have or should have a good niche. I am almost just as sure though that many will criticize it for what it is or is not and who just do not get it. Ugh, I cannot upload the rest of the pics, says file size to large ugh. Can't adjust here at work. Well doh, heres 1.

[Martin]

Doesn't look like a 2+2 from that picture.....hhmmnnn?

[BCST]

It definitely will be and is, but the seats are really only meant for small children.

[Autocross7]

I wonder if Lotus will use a Toyota powerplant in the Esprit?:huh:

http://z.about.com/d/trucks/1/0/j/m/07_Tundra_Double-Cab_29.jpg

If I remember correctly, it is to get a BMW power plant.

Cameron

[BCST]

The Ethos will be getting a Toyota sourced engine at around 300 horsepower.

The next upcoming Esprit is said to possibly be getting a bimmer engine but still not definitive just yet.
These are 2 separate cars upcoming. The Ethos will be intro'd in July at the London motorshow.

[WayneB]

These are the pics of the Eagle/Ethos? prototypes at Hethel.

The photos are better than the ones of AO57EYV taken cold weather testing in Sweden, these cars appear to be more finished (from what I can see)

The photos are so nice they must be taken by somebody with the bosses permission!:)

That greenhouse looks just like the M250.

http://www.autoexpress.co.uk/images/front_picture_library_UK/dir_510/car_photo_255426_25.jpg

The silver one again, you can really see that M250 /Stratos glass treatment !

http://www.autoexpress.co.uk/images/front_picture_library_UK/dir_510/car_photo_255417_25.jpg

Different car, this one is metalic blue.

http://www.autoexpress.co.uk/images/front_picture_library_UK/dir_510/car_photo_255420_25.jpg

[Esprit2]

I'm not sure I can get used to the thought of a Lotus with 150,000 miles, tho'
Eric,
I put 180k on a 71 Europa S2 with a Renault engine. I hope a Lotus with a Toyota engine can top 150k without blinking.

Regards,
Tim Engel

[Martin]

Well there is no doubt that it is an official mule. You can see so many current Lotus styling cues. I wonder how much the disguise that it wears affects the aerodynamics of the car in testing?

[BCST]

Agreed, it has what appears to be many m250 styling cues. Which is ok in my book.

[WayneB]

The rocker/sill area (disguised with flat black paint)looks contoured the same as the M250 too.
http://www.autoexpress.co.uk/images/front_picture_library_UK/dir_510/car_photo_255417_25.jpg
http://www.sandsmuseum.com/cars/elise/information/press/magazine/magazine1999/m250rear.jpg

[Autocross7]

Based on the driver, this car does not look to be much larger than the Europa? I figured it would be on par with the size of the Mondial...

Cameron

[Kimbers]

Cameron. The driver is 6ft 6in tall...there's loads of room in there. Look at the side shot with his face blanked out and you'll get an idea just what a good size it is.

How do I know...lets just say I know the driver....erm...reasonably well.

As for the covers (Made by Nick Fulcher) they do hise it superbly well. When you see it you'll all agree.

[Autocross7]

Cool, I cannot wait to see it in person. If it is that much larger than it looks then I'd give some points to style... I remember the first time I ever saw a Countach in person... it was a good bit larger than I thought it would be based on photos (I was 10ish).

On the flip side, the first time I saw an early Elan I was amazed at how small it really was... but then again the lady that made it a TV pop culture icon was hardly 'large'.

Cameron

[Kylie]

Actually even in an Elise theres more leg room in there than the Esprit and suits taller drivers better. The guy I purchased my black 89 off was purely selling as he just couldnt fit in it and was really gutted, hes of basketball player height and I couldnt help but giggle at him when he took me for a ride, as he was all legs and elbows folding everywhere. He looked very awkward. He purchased an Elise and fits in it soo much better. He still tells me to this day he would prefer an Esprit. Never thought being slightly too tall would be a handicap :ohmy:

[BCST]

Cameron. The driver is 6ft 6in tall...there's loads of room in there. Look at the side shot with his face blanked out and you'll get an idea just what a good size it is.

How do I know...lets just say I know the driver....erm...reasonably well.

As for the covers (Made by Nick Fulcher) they do hise it superbly well. When you see it you'll all agree.

So you went for a test drive? and or it was MK giving a drive impression of the car?? Hmm, both maybe?

[Kimbers]

Not me mate, I'm only 6ft. The old man is 6ft 6in.

[BCST]

Excellent, we know he will get it right.

[WayneB]

The headroom in that car looks huge with that domed roofline!:ohmy:

Are top hats back in vogue in England?:huh:

[WayneB]

Looks like the Eagle is being thrashed around the Nurburgring circuit ATM.

Cant make out anything different on this black one from the other pre-production prototypes though, but the rear air intakes look kinda Pininfarina-ish.

http://i51.photobucket.com/albums/f355/WayneBarr/Eagle1.jpg

http://i51.photobucket.com/albums/f355/WayneBarr/Eagle2.jpg

However this silver or white one (photographed in Norfolk maybe?) has less camo (lacks the boxy bras) and criss cross tape, so you can make out the fender top sweeps a bit better.



http://i51.photobucket.com/albums/f355/WayneBarr/Eagle3.jpg

http://allcarsreview.com/wp-content/uploads/2008/01/148162.jpg

[Kylie]

I think this car is going to be rather tasty. The extended front nose and side air intake position is looking good. The M250 side window type design its trying to cover up should be what we have all longed for. I seen some more pics on LEF which were close ups taken of the engine through the covers. And no I did not save them. They were asked to be taken down by the higher ups at Lotus which had me puzzled. You would think if testing and secrets were to be kept from cameras getting close up there would be security people around it all the time when in testing mode. But I wish them all the best. How exciting!!!

[WayneB]

Did it look like this Kylie?:huh:

http://krang.motortrend.com/oftheyear/car/112_0701_coty_05wl+2007_toyota_camry+engine_view.j pg

If it is, I hope they designed a nice cover for it (better than this at least!)

http://z.about.com/d/cars/1/0/C/P/11_pp_07camry_engine.jpg

[clockwork]

Pictures of it at Nurburgring are doing the rounds,looks the same but is driving round under 60mph so as not to blow its clothes off.Clockwork

[WayneB]

Looking at all those photos of the Eagle has just reminded me that the domed roof curviture is very reminiscent of the Jaguar Eype Low Drag coupes.

Wonder If it is a coincedence, bearing in mind Mike Kimberleys involvement with those great cars?:huh:

http://images.forum-auto.com/mesimages/333810/Lindenr_Nocker.jpg

[Brian Skeoch]

didnt they change the name to Ethos ?

[Brian Skeoch]

sorry guys and gals but I changed the name on this thread to the actual proposed name of the car which is Ethos and not Eagle.

One of my good friends is Dan Gurney and he has the name Eagle trade marked and it can not be used in any reference to a car .

2 weeks ago Mr. Gurney's staff sent me a note stating that if the Eagle name is used anymore with Lotus than his lawyers would be contacted and Lotus would be slapped with a law suit. apparently Dodge paid Mr. Gurney a ton of money when they built the Dodge Eagle but they still owe Mr. Gurney fees for the last year of the Eagle production.

I sent that note from Mr. Gurney's staff to LCU and Arnie advised me that the car will not be called the Eagle.

the proposed name is Ethos.

But, if they check the web and see that we are using the name Eagle with Lotus then they will get the law team together and Lotus cant afford to be sued these days.

sorry for changing the name on this thread to Ethos but I felt it better be done soon or Mr. Gurney will send a cease letter to me again to forward to Lotus.

Brian

[Martin]

Thanks Brian.

[WayneB]

I just carried on using the cars development name (Eagle)as the Ethos name isn't officially the cars name (yet) and I didn't want to get everyone confused.

Lotus also used the eagle moniker as a develpment name for the chargecooled SE model in the late 80's (eagle chassis) due to that cars use of the then newish goodyear eagle low profile ZR tyre.

Do Goodyear pay Dan Gurney a royalty (use of the name Eagle on a car tyre), Brian?:huh:

http://cache.daylife.com/imageserve/0gVC0FUbs44v3/610x.jpg

[Brian Skeoch]

I dont know if they did or not because it was a code name for the chassis platform. I will check with Kathy at AAR and see.

Wayne, I will show you the letter I received from them a few weeks ago. They are my friends and wanted to be nice but man, they sure got to the point.

Brian

[WayneB]

Thanks Brian, I read that letter you forwarded that was sent to youself by Mr.Gurneys AAR organisation.

I'm not sure what else you can do personnally, you have informed the head of Lotus Cars USA and I presume he has been in touch with the chief in England.(which would be more than enough in my book)

Might be a good time for Lotus to reveal the actual name of the car (to avoid angering Mr.Gurneys people further).

[Autocross7]

Never let it be said that friendship gets in the way of real business.:icon4a::trafficcone::roadblock:

Cameron

[Brian Skeoch]

I agree. I sent that note to LCU and then called Arnie. when I spoke with Arnie he confirmed for me that the car will not be called the Eagle which was a relief because I didnt want to tell Mr. Gurney that there was no changing the name now.

I sent AAR back a note that said they would call off the law team and thanked me for the confirmation that Lotus wouldnt call it Eagle.

I thought, man, why do I need to be the person who gets that sht... But, they know I am involved with Lotus from a club perspective and they didnt know who should be the recipient of that letter.

oh well. its all okay now.

they are great people and I though it was nice that they send me the letter knowing that I would get it fixed now and not have to be drug through court. I called Arnie, got the confirmation and let Mr. Gurney know that day and then later that afternoon AAER sid that was good enough for them and the law team would not have to be called in to slap Lotus with a law suit.

woosh is what I said.

[Kylie]

Did it look like this Kylie?:huh:

If it is, I hope they designed a nice cover for it (better than this at least!)


It had no cover on it Wayne engine was exposed and its a............. ! I can only imagine if its meant to have a cover it will all be bolted on nearer launch time.
One of the pics also highlighted what appeared to be one of the registration stickers under the name of ..............!

Im sorry im not much fun and a right tease. :yes: As mentioned I respect the big fellas at Lotus and keeping tight lipped thats all im saying. :crying:

[WayneB]

Kylie you are a tease, but I still like you.:flowers:

PM me with all the "secret" details please.:)

[Kylie]

Go to LEF before they close the thread loads of hints info there. :wave:

[clockwork]

Mr Gurney may own the rights to the name in America,but Daimler/Chrysler claim to own it over here,and just to muddy the waters further there is a firm that makes Eagle cars and have done since the late 70s ,in America you have Jayco building Eagle RVs so i think any copyright he has on the name would be open to debate.(although not by me,self presevation is very strong ).Clockwork:)

[WayneB]

This is begining to remind me of the time Carroll Shelby took all the kitcar guys to court for using the Cobra name on their "replicas"...........:(

He even sued AC Cars at one point.

http://jalopnik.com/tag/carroll-shelby/

[Brian Skeoch]

I received my R&T magazine and there are great pictures and write up about the Etho's. they refer to it as the Eagle project but then call it Eagle a few times in the write up.

I would imagine there will be some leage proceedings now on the way.

RV doesnt count and Chrysler is in breech of law as of now because they owe Gurney money from the Eagle car they made a few years ago here.

I would imagine that the law team at Gurney's will be doing a round table this week to see what can be done.

darn it... why did R & T refer to it as Eagle ? I like the name too, but if the car is going to be called Ethos, then call it Ethos..

[WayneB]

Thanks Brian, its on the R&T website also.

http://www.roadandtrack.com/assets/image/2008/W17/042520082137108221.jpg

Big Elise?

[Brian Skeoch]

well. all I can say is.

Lotus, get a law team assembled and quickly. You use the name Eagle and you are going to be found in a court of law here in the states and Lotus will be required to pay a TON of money.

I confirmed with Arnie that it would be called Ethos and that was good enough for Gurney but now R & T must have not been told to refrain from the word Eagle.

oh well.. I tried.

Lotus is going to be taken to court. I guarantee it .

I tried..

[Kylie]

Well im not jumping to any conclusions and I doubt Lotus are that daft to be involved in American court cases this early on. How often have you seen cars like this have a completly different look name etc come launch day. I put my money on it that it will infact be quite a surprise to all and they are doing a great job keeping us on our toes.

[lotus4s]

Brian,

As much respect as I have for Mr. Gurney and his operations, I think they are barking up the wrong tree here. His lawyers can file all the suits they want to but that doesn't mean squat.

The car has not been named "Eagle", it's just a codename for an internal company project which I would think they could name anything they want including the hummercadillac project if they were so inclined. As long as they don't try to market the "Eagle" name, I can't see where the conflict is.

Just MHO and I have no law degree but I did stay in a Holiday Inn Express last night.....:biggrinpimp:

[Mark B.]

I've heard from the grape vine, they stll haven't decided what to call it, even at this late stage. Saw those pics on LEF too and nothing new, except what looked like a very shiney Japanese engine.

[BCST]

Wow, talk about jumping to conclusions. Who cares that road and track called the upcoming "ethos" or whatever, "eagle" in their future cars write up. That is no bounds for any lawsuits, jeez. Some need to relax here with all these lawsuit threats. Its out of hand.
Like the other poster said as well the word Eagle is plastered all over the place on several projects and code naming an upcoming car eagle is no big deal and no grounds for any lawsuit let alone road and track calling it the project eagle as thats what is told to them by Lotus. It's project "eagle" no big deal here, because some magazine put the word eagle in print.

[Kimbers]

I think I've said a few times that it won't be called Eagle. There's no way. It doesn't fit into the Lotus philosphy. It's merely a working "project name".

As for the post on LEF (Kylie) it was pulled after consultation with the factory who requested we pull it as a favour.

Lets wait and see shall we? Theres only a couple of months till the launch.

[Martin]

.....

Lets wait and see shall we? Theres only a couple of months till the launch.



The wait is killing me!


So does that mean it won't be called Ethos either? Or is it a possible name?

[Kimbers]

Anythings possible Martin.

[USAndretti42]

well. all I can say is.

Lotus, get a law team assembled and quickly. You use the name Eagle and you are going to be found in a court of law here in the states and Lotus will be required to pay a TON of money.

I confirmed with Arnie that it would be called Ethos and that was good enough for Gurney but now R & T must have not been told to refrain from the word Eagle.

oh well.. I tried.

Lotus is going to be taken to court. I guarantee it .

I tried..

If that's Dan Gurney's company's attitude, I hope they take Ltus to court and lose big time for wasting their time. They don't have a leg to stand on as the article is not sufficient to prove the car will be called "Eagle" (which it won't), Lotus have said that's not the name of the car and it's not on sale yet.

[clockwork]

Lotus would not use the name Eagle as Kimbers said,it does not fit,but they might be tempted by the name Egal with an acute accent over the "e" which they would ignore as they do as normally.Clockwork

[eurosport]

if it looks anything like the thing in the R&T article, they should reserve the name "Egad"...:glare: